when car and driver Digging into the 2023 BMW X1’s menu, the magazine finds an unexpected menu of subscription services.when CD When asked about the subscription catalog of features and pricing, BMW responded that “upgrade availability depends on factors such as model year, equipment level and software version, so this makes it easier for consumers to understand.” That said, certain subscription options It may not be available on a particular model, or one or more additional options may be required, so the automaker won’t publish the extent of what’s available, leaving it to customers to figure it out for themselves. This strategy seems a bit coy, contrary to how the automaker treats every other option.

when Motor Authority Ask BMW for C/D pieces, BMW sends Motor Authority An overview of the five US market subscriptions and their pricing. One is only available as a subscription; the traffic camera — which alerts drivers to speed cameras and requires the Live Cockpit option — is only $25 a year. Remote Engine Start, Driving Assistant Plus with Stop & Go, and Parking Assistant Professional can be activated with one-month, one-year, and three-year subscriptions, or paid in perpetuity for a one-time fee like traditional options. Data Recorder does not offer a one-month subscription, only a one-year or three-year subscription, or you can have it forever for a one-time payment.

Other markets offer additional features, some require a subscription, some can be activated after purchase – and this matrix varies by market. In the UK and Australia, Adaptive M Suspension is an after-sales one-time fee. UK stores offer Active Cruise Control for a one-off fee, but BMW Australia stores don’t offer the technology. BMW Drive Recorder, our data recorder, is available with a one month free subscription in the UK, after which it can be purchased for just £199 if required. In Australia, Drive Recorder offers a free trial, three subscription periods, and a direct purchase option. In the UK, heated front seats, a heated steering wheel and automatic high beams can be tried with a one-month free trial, a one-month, one-year or three-year subscription, or a permanent full payment. In Australia, the high beam assistant is only available for direct purchase.

All of this leads us to believe that the automaker’s product specialists — not just BMW’s — will tinker with this formula in each market until they get the most out of the car’s features. While Apple and IKEA are exploring rental options for their products, when FIFA Ultimate Team’s in-game transactions earn more annually ($1.6B) than Elden Ring will sell the entire game’s 18 million copies ($1B) in 2022, it Yes everyone knows that making a lot of people pay a little money on a regular basis is too much money to give up. So get your digital wallet ready.

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