Not everything at CES is particularly high-tech. Mercedes, for example, has turned its attention to something less techy: bobblehead toys. More specifically, it focused on the famous Nodding Dog toy that has adorned car dashboards and parcel shelves for decades. Apparently it originated in Germany in 1965 as the “Wackeldackel”. For toy and clothing brand Superplastic, the companies reimagined the toy as a character called Superdackel.

The result was an upright but still small puppy that was well groomed. He also appears in an animated short starring several of Superplastic’s characters, who steal a Mercedes for a spin and discover that Superdackel is in the car when they take off. They go on a series of adventures during the night. Additionally, the two companies created an 8.2-foot Superdackel statue to display at CES.

That’s the end of the joint project, but the companies say more collaborations are on the way. Fans of these brands will almost certainly come out with a line of collectible Superdackels. I mean, how could you not create a Superdackel bobblehead to round out the whole idea?

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