Porsche’s classic car online trading platform has achieved encouraging results after its first year of operation.
Launched in 2021 by Porsche Digital, the development arm of Porsche’s digital business model, Marqued began as a blog sharing classic car stories. For example, a popular story recently was that Porsche no longer offers the Moonstone color.
It was quickly decided to add an auction center due to the interest of readers who wanted to own the cars they wrote about. The auction center launched in late 2021, and after a year of operation, Porsche says it has about 20,000 community members and a 75 percent sales success rate for cars listed on the site.
Marqued is open to all makes of cars, not just Porsches, and while it’s aimed at the enthusiast crowd, buyers can find affordable models for sale. For example, models such as the 1988 Mazda RX-7 and the 2006 Mercedes-Benz CL500 have sold for less than $7,000 in the past year.
There have also been some pricey sales, like a 1998 Porsche 911 Carrera 4S Coupe that sold for $205,000. The site also hosts sales of auto memorabilia such as magazines and paintings.
The oldest car sold was a 1950 Jaguar Mark V sedan and the newest was a 2018 Porsche 911 Carrera coupe.
“From the outset, our aim has been to build a welcoming and inclusive cross-brand community with a focus on the next generation of enthusiasts,” Stephan Baral, managing director of Porsche Digital, said in a statement.
Baral also said that Marqued is now looking for ways to further build its community.
Correction: An earlier version of this story incorrectly stated that Marqued had sales of 20,000 in its first year.